by TechShowNetwork

In a highly commoditized market place like eBay it is not enough to sell unique products only; it is also important to dress up your store window so that the right people come looking. There are an increasing number of options provided on EBay that help you customize your store for a look that goes with your desired image.

So, if you are trying to appeal to a young trendy audience, you may want your store to look a certain way while you may want a more somber look if you are in the business of selling tombstones. Just follow the quick easy steps given below to get started on giving a new face to your store on eBay.

1. First, use the “Quick Store Setup” feature which is provided by eBay new store owners. Then choose from the various recommended settings that you feel best suit your store and self.

2. Then proceed to pick colors for your store which could be a match with your website/logo design.

If you don’t have a logo yet, this could be a great time to either design something yourself using Photoshop or enlisting an external agency. Make sure that you have a logo in every page and every email that you send out.

3. Categorize and subcategorize all the merchandise into the most relevant heads/sub heads.  You can then display them on the left side of your e-store listing.

4. Proceed to add pages that describe, detail or give more information about you, your company, products, history, achievements or even anecdotal evidence that help you build a unique identity and with it, consumer interest.

5. Even the storefront layout can be changed by using the html code inserted into the eBay provided boxes. In case you do not know the basics of code creation, you could enlist the support of a web designer to help do it for you.

6.

The next step is to register for a domain name that will describe your store. This can be accomplished through the store management feature.

After you have customized the look and feel of your store, you can turn your attention to making sure that you start customizing it from a business point of view. Some suggestions:

1. Titles are the first thing that a user sees and also play a pivotal role in getting you ranked – make sure that all facts/words that a user may use, are mentioned upfront.

2. Keep the description precise and informative. Avoid use of word like great/discounted …etc. in favor of words that give out more data like measurements, color, size, texture…etc.

3. Use as many good quality pictures as you can. Online shoppers rely a lot of visual aids to help them decide what to buy.

Customization is all about standing apart from the rest. It is about having something unique to say and offer. Make sure that both your store and products speak the same language.

by Sklathill

If you want to make money selling on eBay, you can help increase your profits by setting up an eBay store. The easy-to-build store format lets you customize your eBay store design so that you can create a recognizable brand and attract more repeat buyers – without spending a lot of advertising dollars.

When you market to a specific niche or carry a certain line of products, you will generally attract a particular type of customer. If shoppers buy something from you, they may be interested in another item that you sell.

When you have your merchandise conveniently displayed in one location, buyers can more easily find what they are looking for. This can increase the number of products that you sell – without you having to work so hard to find new customers.

Layout Options:

In addition to listing multiple items for sale in your eBay Store, you can customize the design. There are basic and advanced website layout options, depending on your display needs. Advanced users can incorporate HTML code with the “Store Design” link.

The standard eBay store templates make getting started easy, and the customizing ability lets you tailor your site to your shoppers’ needs. You can continue to make changes to your store as needed, so you are never stuck having one eBay store design.

Store Name and Logo:

Establishing your own unique store name and adding a company logo can make your eBay store stand out from other stores. You also create a professional company image which builds more trust with first-time shoppers. People are more likely to buy from businesses they trust.

There are professional logo designers you can hire like The Logo Company, but you can save money by designing your own logo yourself with online tools like Logo Maker. Then, you simply upload your logo to your eBay store. You can also use your logo on shipping labels, business cards and other marketing materials.

Adding a store description alongside your logo at the top of the page helps visitors understand what your store is about and why they should buy from you. It is a good idea to keep your description brief and focus on the benefits you offer (like fast or cheap shipping, guarantees, etc.).

Product Categories:

If you are selling many different products, it may make sense to divide the items up into categories to make it easier for shoppers to find things. eBay stores let you organize products into categories and create a cleaner eBay store design. Currently, you can create up to 300 different categories. There is also a search box included to help visitors navigate your site.

You can also incorporate “promotion boxes” to highlight items on sale at discounted prices or hot-sellers. This is a tool that helps shoppers find what they want quickly, therefore encouraging more purchases.

Selling on eBay can provide a lucrative income, but you want to treat it as any professional business. Set up a store for your customers to buy from, and the easiest way to do this is with an eBay store.